Cedar is more than just a roasting company it is an entire brand fuelled by passion and community. As you all know we don't necessarily have a cafe so most of our interactions are via email, social media, and the pop-ups.
How do we connect on a deeper level without it being too serious, why not through sport more specifically Fives Social. Soccer is deeply rooted in Africa so it only makes sense that we play the beautiful game.
Once a month we will host a game of Fives soccer. We make random teams with those who join and we record all the highlights post-match. Man of the Match wins a special prize each month.